This Field Guide site

01 · CHALLENGE

A multi-venture founder needs one honest public surface that routes many intents without collapsing every company into one product pitch.

02 · ROLE

Owner/operator — product, content, and analytics for the public desk.

03 · DESIGN DECISIONS

• Keep portfolio-wide contact as the default path.
• Add evidence-backed builds, roadmap status, and briefings before heavier interactive maps.
• Label shipped vs prototype work explicitly.

CURRENT STATE

Live in production with tracking, admin analytics, blog publishing, and Phase 1 Field Guide routes.

WHAT I LEARNED

• Intent routing only helps if there is substance behind the door—builds and status boards earn the conversation.

BUILD RECEIPTS

• productPublic homepage
• noteTechnical blog
• demoRoadmap board